It is one thing to 'encourage' Windows 10 upgrades but it is completely different to commence the upgrade without the user's permission. In recent weeks I know of at least half a dozen cases where the upgrade has started without the user knowing. This has been due to the cunning wording change on the Windows 10 promotional screens. Microsoft’s Windows 10 push is effective, damaging, desirable, and deceptive | Ars Technica:
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