Google Allo messaging

Another new messaging app from Google ...
Messaging is such a fragmented communication medium, unlike email that is universal. There is no point being on a specific messaging app unless all your friends are also on that app as they do not currently interconnect e.g. iMessage to Telegram to Hangouts etc. To get a sufficiently large number of users to move from their existing messaging app you have to offer something really innovative and useful.

Allo is a messaging app with Google built right in | The Verge: