This application is definitely still in its infancy but is likely to become more comprehensive over time and more integrated with other Google services. This is a great introductory article. Personally, I am an Evernote user and find this application a little on the "lite" side but it may be perfect for lots of users.
Five things worth noting about Google Keep | TechRepublic:
Yes, Evernote free version is a mature, functional product that I find very useful. It's one of the apps I use frequently on phone and desktop.
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